Advanced WordPress: Taking Your Web Presence to the Next Level eCourse

You must follow the instructions contained in the PDF in order to receive your login information--and you must complete your registration in advance of the eCourse. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History.

ALA Member: 
$ 225.00
Item Number:
Day:  March 16, 2015
  • Description
  • Learning Outcomes
  • Registration
  • About the Instructor
  • Contact Us

This eCourse is now closed. We plan on offering the eCourse again soon. If you’d like to an email alert when we schedule the next session, please complete this form.

Asynchronous eCourse beginning March 16, 2015, and continuing for 6 weeks
An ALA Publishing eLearning Solutions eCourse facilitated by Michael Schofield

Estimated Hours of Learning: 36
Certificate of Completion available upon request

Learning outcomes

After participating in this eCourse, you will:

  • Have a working knowledge of the many advanced WordPress tools, helping you determine which ones will enhance your library website
  • Gain a thorough understanding of WordPress’s hooks and actions, themes and plugins, and how they can be extended programmatically, as well as a working knowledge of PHP
  • Understand pressing and ancillary issues like content silos, APIs, and C.O.P.E. (create once, publish everywhere) systems
  • Discover forums, websites, and literature that can help you stay current on emerging WordPress trends

If you've used WordPress to build a library blog or website, you know what an incredible tool it can be. But there’s much more to WordPress than building a site. More advanced users can use WordPress to create resources such as advance registration and scheduling tools, integrate web-based programs, or allow your website to interface with other software through an Application Programming Interface (API).

If you’re eager to move from basic proficiency to advanced skills in WordPress, knowing where to start is crucial. In this eCourse, Michael Schofield, a web developer who specializes in library sites, will help you focus your attention so you can decide how to proceed. You’ll learn about the advanced capabilities of WordPress and how they can apply to your library, along with steps for putting them in place.

Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!

Upon purchase you will receive a registration PDF in the form of a digital download. This PDF contains a link to our Registration page and a password. You must download this PDF and follow the instructions in order to complete the registration. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. Confirmation with login instructions, reminders, and alerts will go to the email address used in the registration.


This eCourse is licensed for a single user. For pricing on bulk purchases in excess of $1,000, please contact us for more information.

Michael Schofield

Michael Schofield is a front-end developer specializing in UX and design for libraries. He has written a number of articles and gives consistently well-rated talks about future friendly design and development, content strategy, antipatterns, and speed. He curates Web For Libraries, runs a popular developer night, teaches junior high school students to write Sass and animate CSS Pandas, and is a WordCamp Organizer. He is currently Librarian of Web Services at the Alvin Sherman Library, Research, and Information Technology Center in Florida.

User Requirements

Participants will need regular access to a computer with an internet connection for online message boards participation, viewing online video, listening to streaming audio (mp3 files), and downloading and viewing PDFs and PowerPoint files. ALA Publishing eLearning Solutions eCourses are fully compatible with Windows and MacOs.

At Your Service

Accommodations are offered based on user needs. For transcription or other accessibility requests, please contact us at