Anyone who wants to raise extra money for a library must have this book! This inspiring guide brings the great principles of fundraising into focus and clearly illustrates 25 proven techniques you can put to work for your library today. Matching donors with funding opportunities, conducting auctions, soliciting donations on the Internet, lobbying legislatures, managing direct-mail campaigns, raising money through taxes, applying for grants, soliciting memorial gifts, and dozens of other methods become true possibilities in Jim Swan’s enjoyable presentation. Learn about the psychology of sales, the keys to active and passive fundraising, and the ways to determine which moneymaking process best fits your current need. Do your library and community a favor--the funds are out there for you to be making a difference today.